Influocial
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Creating a campaign

Learn how to create a campaign brief that attracts the right creators and delivers usable UGC.

Before you start

Have your product details, key talking points, and timeline ready before creating the campaign.

  • Product name and positioning
  • Required deliverables and formats
  • Usage rights needed (organic, paid, whitelisting)

Step-by-step

Follow these steps to launch your campaign quickly.

  • Click “Create campaign” from the dashboard
  • Add your goal, budget, and timeline
  • Describe deliverables and creative direction
  • Publish the campaign page

Tips for stronger applications

Clear briefs lead to better proposals and fewer revisions.

  • Use specific hooks and must-say points
  • Share example shots or references
  • Keep the CTA short and consistent
Get started

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