Influocial
Built for brands managing UGC creators

Manage every UGC creator, brief, submission, and approval in one place.

Give your UGC campaigns a clear workflow from the first brief to approved content, without chasing files across DMs and spreadsheets.

A clearer UGC workflow for growing teams

Keep briefs, creators, and approved assets connected, so your team always knows what needs attention next.

  • UGC briefs and creator applications
  • Campaign deliverables and revisions
  • Content approval workflow
  • Reusable UGC content library
Product preview

Everything your team needs to manage UGC work in one place.

Give each campaign a home for the brief, creator applications, content decisions, and the final assets.

Why teams use Influocial for UGC

Stop chasing UGC across DMs and tabs.

Influocial gives small businesses, growing brands, and agencies a more organised way to run creator-led content work.

01

Share a clear UGC brief

Put the creative direction, deliverables, and campaign context in one place before creators begin.

02

Manage creator submissions

Keep creator applications and submitted work connected to the campaign rather than scattered through messages.

03

Keep approved UGC useful

Organise approved creator content so it is easy to find for future ads, social posts, or product pages.

Product workflow

Manage UGC campaigns in 6 clear steps

Keep the workflow clear from the first creator brief to approved, reusable content.

Influocial dashboard view used as the create campaign workflow screenshot

Add your creators

Bring the creators you already work with into a workspace built for campaign context.

UK Fitness 5k-60k

Elle Morgan

Nutrition • 14k followers

Great fit

Harper Quinn

Running • 38k followers

High intent

Share the UGC brief

Give creators a clear view of the deliverables, creative direction, and campaign expectations.

Proposal review Maya Brooks
4.8% engagement
22k avg views
82 value score
Paid rights ready

Review creator proposals

Keep proposed ideas and relevant creator signals connected to the UGC campaign.

UGC workflow

Keep every submission moving toward approval.

The second half of the workflow gives your team a single place to manage content decisions and preserve the finished work.

04

Receive content

Keep incoming creator content tied to the original brief and campaign.

05

Request revisions and approve

Keep review decisions organised without losing context in separate message threads.

06

Reuse approved UGC

Save approved assets in a library that supports the next campaign, ad, or social post.

UGC campaign builder

Turn a UGC idea into a brief creators can follow.

Describe the campaign goal, creator deliverables, and direction once, then keep that context available throughout the work.

Example: “Create summer skincare UGC with 10 UK creators and one routine video each.”
Creator applications

Keep the right UGC creators close to the campaign.

Publish a campaign page and review creator applications in the context of the UGC work you need.

Useful for product launches, always-on UGC, and focused content refreshes.

Proposal insights

Review creator proposals with the UGC brief in view.

Compare creators using engagement, past UGC quality, and value scores before you approve.

Content library

Every approved asset can build your reusable UGC library.

Save approved creator content with the campaign context that helps your team use it again.

Move beyond scattered work

Still chasing UGC in messages and spreadsheets?

Give every creator and asset a shared campaign home, so the progress of the work is clear to everyone involved.

Manual UGC trackingInfluocial
Briefs and notes spread across messagesOne campaign brief for the whole workflow
Creator details in disconnected tabsCreator relationships in a dedicated CRM
Content decisions difficult to traceSubmissions and approvals connected to the campaign
Approved UGC hard to find laterA reusable content library for your team
Access and rollout

A more accessible way to manage UGC work.

Join early access to learn about current plans and get a guided start with the UGC workflow.

Early access

Join early access

Priority onboarding for qualifying brands.

Includes:

Priority onboarding for founding brands
Campaign builder and creator discovery
Proposal management with insights
Content library and ad prep workflow
Get early access

Built for growing teams

UGC management without the overhead

A simpler UGC workflow for teams that have outgrown manual tracking.

Best for:

Small businesses and growing brands
Lightweight agencies and creator teams
Recurring UGC campaign workflows
Teams moving beyond manual trackers
See the UGC workflow
FAQ

Answers about UGC campaign management.

Clear answers for teams moving beyond scattered messages and manual trackers.

Who is Influocial for?

Influocial is built for small businesses, growing brands, and lightweight agencies managing UGC creator work.

Can creators apply directly to campaigns?

Yes. Campaigns can be shared publicly so creators can view them and submit proposals.

Can I manage creator relationships as well?

Yes. Influocial connects UGC campaigns with your creator records. Explore the dedicated Creator CRM workflow.

Is Influocial only for big brands?

No. It’s designed to help small and growing teams run creator campaigns efficiently without agency overhead.

Final CTA

Ready to organise your next UGC campaign?

Get early access to Influocial and give your UGC workflow a clearer home.